CAPP Records’ Blog

Last week, we blogged about Internet radio, and what we here at CAPP are doing to support it, including our advertising on iPartyRadio.com and Fusion Radio Chicago.

A few months ago, CAPP Records embarked on its own online radio initiative with the start-up of two new Internet radio stations: iDanceRadio.fm, and iDanceTechno.fm. We didn’t do this to compete with or undermine what other online stations, including those we support with advertising dollars, are doing. Instead, we wanted to bring a slightly different twist, and offer yet another choice as listeners “channel surf” online.

iDanceRadio.fm is our more mainstream, more adult focused station. Our differentiator is variety; you’ll hear filter house, progressive, electro, techno, some trance, mainstream pop remixes, and more. We’ll feature current charting songs, and reach back into older tracks too. Of course we’ll be playing the entire CAPP Records catalog, but we’re by no means limiting ourselves to that. If it’s quality dance music, we don’t really care which record label issued it, so you’ll hear tracks from Robbins, Ultra, Tommy Boy, Warner, Sony and practically every independent and one-off dance label you can think of.

iDanceTechno.fm is just what the name suggests: the best in techno. Techno, in particular, is just not given its due in the United States, and we’re looking to change that. Based on what we know from our own music sales, there’s an audience in the U.S., largely a youthful one, that’s hungry for techno in all its forms, and we want to deliver it. As with iDanceRadio.fm, sure, we’ll play the CAPP Records techno catalog, but you’ll also hear quality techno from virtually every record label that puts it out. And as the record label responsible for bringing jumpstyle techno to the U.S., you can count on hearing this cutting-edge style on iDanceTechno.fm.

Both of our radio stations are still in the process of being developed, fine-tuned and expanded. Also, for the time being, you’ll notice that they link back to the CAPP Records home page, and there are banners there to click to tune-in. Later this year, each will get a web site of its own.

Check them out, and keep checking as we polish the edges in the months ahead. And please let us know how we’re doing; contact information is on the Contact page of the CAPP Records web site.