CAPP Records’ Blog

From our official press release last week:

CAPP COMPANY FORMALLY LAUNCHES TWO DANCE RADIO STATIONS

iDanceRadio.fm and iDanceTechno.fm go live on Apple iTunes® Radio

SAN RAFAEL, Calif. – June 3, 2009 – CAPP Company, parent of dance record label CAPP Records, announced today the official launch of its two new Internet-based radio stations, iDanceRadio.fm and iDanceTechno.fm, coinciding with their inclusion in the Apple iTunes® Radio listings, included with every copy of the iTunes software.

Both radio stations have been available to the public for several months following a late-2008 “soft launch.” Since this soft launch, station staff have been carefully tweaking both the stations’ technology, as well as the music programming found on each.

iDanceRadio.fm is targeted to mainstream dance music lovers, and with the tagline, “Today’s Best Dance, Today’s Best Variety,” provides an array of dance music that is unique in its breadth and depth. With a cohesive blend of filter house, mainstream remixes, progressive house, electro, and even commercial and crossover techno and trance represented, iDanceRadio.fm is well-situated to be an Internet dance radio powerhouse. In addition to its 24/7 blend of dance music, non-stop DJ mixshows are featured Wednesday through Sunday—many of them unique to iDanceRadio.fm—from some of the world’s best DJs.

iDanceTechno.fm is targeted toward the vastly underserved North American fan base for techno, including hands-up, hardstyle and jumpstyle. While techno music is a huge seller in the U.S. and Canada on Apple iTunes Music Store, there is little domestic support for the genre among record labels and radio stations. CAPP Records serves this market with many of its releases, and now, through iDanceTechno.fm, provides a strong radio foundation to these predominantly young and fiercely enthusiastic fans.

The stations are actively promoting alternative listening approaches as well. “Internet radio no longer means being tied to your PC,” explains iDanceRadio.fm program director Wesley Bryant-King. “You can listen to both our stations using your Apple iPhone or BlackBerry, and take your dance radio with you practically anywhere you go. Our bandwidth-friendly but great-sounding secondary streams make it easy and reliable.”

Alongside the formal launch of stations, CAPP Company is initiating an extensive marketing campaign to promote them both. Dom Toulon, CAPP Company CEO and iDanceTechno.fm program director, explains, “We’re really getting the word out about these stations with an online advertising campaign, and a unique marketing program with iTunes.”

The web site of iDanceRadio.fm is available today at www.idanceradio.fm, and includes a weekly music chart, mobile listening instructions, and more. iDanceTechno.fm fans will gain a full web site this summer; until then, they can still tune-in at www.idancetechno.fm.

While both stations are sponsored by CAPP Records, within their respective genres, they play without bias the great music of any artists or record labels, worldwide. Both stations operate in full legal compliance, and pay applicable licensing and performance royalties to SoundExchange, ASCAP, BMI and SESAC.